Industries

Lead Generation

Quality leads, traced to the right click.

Lead generation teams face a fundamental attribution gap: ad platforms see impressions and clicks, but CRMs hold the qualified-lead truth. Retidal bridges the gap by capturing click IDs at the form entry point, classifying the channel from UTM and referrer signals, and firing a verified conversion callback when a lead reaches MQL status — giving oCPC and RoCPA bidding algorithms a quality signal, not just a volume signal.

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Relevant Capabilities

Click ID Ingestcapture at form entryExplore →Channel ClassificationUTM to lead sourceExplore →Conversion CallbackMQL signal to platformsExplore →Rule EngineMQL qualification logicExplore →

Customer story

See how a B2B SaaS cut cost-per-MQL by 22% with verified callbacks

Full case study coming soon — change④

Reach. React. Reward. Return.

Let every ad dollar return like the tide.

15-minute demo — see one conversion travel through attribution, incentive, callback, and reconciliation in a single closed loop.

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