Why marketing is a tide, not a funnel
The funnel narrative has dominated growth thinking for two decades. But funnels are one-directional — and your users are not. The ones who left can come back, if there is gravity pulling them.
Coming soon
Blog
Blog
Thinking on value loops, attribution, decisions, and incentives. First posts coming soon.
The engineering of callbacks: 42 platforms, one lesson
Baidu oCPC, Ocean Engine, Tencent GDT… every platform has a different callback protocol. But the principle is the same: retry, idempotency, dead-letter queue — none of them optional.
Coming soon
Turning ROI from a slogan into a report: the value ledger
A unified value transaction log, four-level deduplication, full decision audit — the foundation of a closed loop is a ledger that actually balances.
Coming soon
Reach. React. Reward. Return.
Let every ad dollar return like the tide.
15-minute demo — see one conversion travel through attribution, incentive, callback, and reconciliation in a single closed loop.