Value
returns. Like the tide.
Retidal automates attribution, incentives, and conversion reporting — one SDK, no rework, every marketing dollar accounted for.
42 ad platform native callbacks
The Value Loop
Marketing is not a funnel.
It's a tide.
A funnel is one-directional: budget goes in, conversions come out — and no one can explain what leaked in between.
Retidal welds the journey into a loop. Attribution finds the source of every conversion. The decision engine selects who deserves an incentive. Coupons and points bring users back. Results flow back to ad platforms and into the value ledger — feeding your next campaign.
Value returns
The Value Loop
Reach
Rising Tide
Capture & Attribution
React
Tide Level
Decision Engine
Reward
Return Tide
Incentive Execution
Return
Tide Signal
Metering & Callbacks
Four Arcs, One Loop
01 · Reach · Rising Tide
Capture & Attribution
Unified cross-channel attribution — every budget dollar traced。
02 · React · Tide Level
Decision Engine
Every decision backed by data。
03 · Reward · Return Tide
Incentive Execution
Every incentive dollar spent on incremental value。
04 · Return · Tide Signal
Metering & Callbacks
Every moment of value creation — accurately recorded。
42
ad platform native callbacks
22
capability domains
4
levels of event deduplication
302
302 redirect, attribution intact
For Developers
Live in ten minutes. One line to report.
One HTTPS endpoint, one API key. Events are ingested asynchronously — 202 by default, never blocking your critical path. Four-level idempotency makes retries safe.
- · JS / Python / Go SDKs or raw cURL — your choice
- · One identify() call stitches anonymous sessions to registered users
- · 302 short-link tracking and ad Click ID capture — no manual parameters needed
# Report a conversion event curl -X POST https://api.retidal.com/v1/t \ -H "X-API-Key: $RETIDAL_KEY" \ -d '{ "event": "order_paid", "visitorId": "v_8f3k2m", "value": 19900, "currency": "CNY" }' # → 202 Accepted — callback queued automatically
Three Returns
One platform.
Three things come back.
- Customers return：The decision engine identifies at-risk users and delivers the right voucher at the right moment — budget guardrails on at all times.
- Signals return：Conversions are reported to 42 platforms on schedule, with retry and dead-letter fallback — so your bidding models get the complete signal.
- Value returns：From ad click to order revenue, everything lands in one ledger — marketing spend and finance figures finally agree.
Marketing, ops, and finance — reading the same ledger for the first time.
Trust
- 01Tenant isolation
- Every row carries a tenant identifier. Row-level isolation on every query. Multi-brand setups stay invisible to each other.
- 02Full audit trail
- Decision logs, callback attempts, and value transactions are recorded in full — auditable and replayable.
- 03Data sovereignty
- Raw events are archived in R2. Export everything to your own data warehouse, any time — your data, your rules.
Transparent pricing, grows with you
From free validation to enterprise — pricing follows your volume.
Reach. React. Reward. Return.
Let every ad dollar return like the tide.
15-minute demo — see one conversion travel through attribution, incentive, callback, and reconciliation in a single closed loop.