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Retidal documentation

Marketing attribution, event collection, decisioning, and email — one platform, one API.

What Retidal does

Section titled “What Retidal does”

Retidal is the platform that turns raw product and marketing events into attributed conversions and automated decisions. You send events over a single project-scoped API key, Retidal stitches them into cross-device, cross-ad-platform attribution, and your decisioning rules turn that attribution into coupons, emails, and other reactions — without you hand-rolling the plumbing between an ad click, a signup, and a reward.

Reach, React, Reward, Return

Section titled “Reach, React, Reward, Return”

Retidal’s capabilities map onto four moments in a customer’s lifecycle:

  • Reach — get the click and the event onto the record: short links, ad-platform Click IDs, and cross-device stitching connect an ad impression to the product event it produced.
  • React — decide what happens next: decisioning rules evaluate a profile in real time and grant the outcome your business logic defines.
  • Reward — close the loop with an incentive: coupons and other grants are issued as a direct consequence of a React decision.
  • Return — bring the customer back: email triggers and campaigns re-engage a profile based on what it did or didn’t do.

Find your role

Section titled “Find your role”
  • Paid acquisition & growth — own the ad spend and the attribution model: Attribution: short links.
  • Lifecycle marketing — own the emails a profile receives after it converts: Email providers.
  • Finance & admin — own who has access and what it costs: Console: members.
  • Engineering — own the integration that sends the events everything else depends on: Quickstart.

Explore by area

Section titled “Explore by area”

Top recipes

Section titled “Top recipes”