Reach
Channel Classification
Know exactly where every visitor came from.
Classify traffic at ingest, not at report time. Retidal evaluates click IDs, UTM parameters, and referrer domain in strict priority order, materialising channel and channel_source on every visit row so dashboards are always accurate.
Core Capabilities
Priority-Order Classification
Click IDs win over UTM; UTM wins over referrer; paid medium promotes to paid. No ambiguous buckets.
Materialised at Ingest
channel and channel_source columns are written with every visit row — no recomputation on read, no query-time joins.
Legacy Row Fallback
Pre-migration rows fall back to utm_source || "direct" semantics. Old and new data coexist in the same report without gaps.
- 7
- Channel types classified
- 0
- Post-hoc joins needed
Reach. React. Reward. Return.
Let every ad dollar return like the tide.
15-minute demo — see one conversion travel through attribution, incentive, callback, and reconciliation in a single closed loop.