React
Rule Engine
Every decision, traceable and fast.
Compose complex business rules — budget thresholds, audience segments, time windows, and platform flags — into a single evaluation graph that resolves in under 10 ms. Every verdict is logged, versioned, and replayable.
Core Capabilities
Condition Composer
Chain AND/OR/NOT predicates across event fields, segment memberships, and real-time counters without writing code.
Budget Guard
Attach spend ceilings to any rule. Once the threshold is crossed, the rule auto-disables and fires a webhook — no manual polling.
Full Audit Log
Every rule evaluation is stamped with input snapshot, matched conditions, and outcome. Replay any decision at any point in time.
- <10 ms
- Evaluation latency (p99)
- 100%
- Decisions logged
Reach. React. Reward. Return.
Let every ad dollar return like the tide.
15-minute demo — see one conversion travel through attribution, incentive, callback, and reconciliation in a single closed loop.