Industries

E-commerce & Retail

From ad click to GMV — one closed loop.

E-commerce teams face double-counting from every ad platform claiming the same order. Retidal anchors attribution to the 302 redirect — capturing click IDs before the visitor even lands — then ties each order to its originating click via the value ledger. Coupon codes are tracked to their campaign source, and conversion callbacks send verified GMV back to platforms for ROAS optimization.

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Relevant Capabilities

Short Linksclick capture before landingExplore →Couponspromotion-to-order attributionExplore →Conversion Callbackverified GMV to platformsExplore →Experimentationlanding page and offer A/BExplore →

Customer story

See how a retail brand cut attribution discrepancy from 40% to under 5%

Full case study coming soon — change④

Reach. React. Reward. Return.

Let every ad dollar return like the tide.

15-minute demo — see one conversion travel through attribution, incentive, callback, and reconciliation in a single closed loop.

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