From anonymous click to verified ROI: closing the loop for a mid-market e-commerce brand

How a growth-stage e-commerce brand moved from last-click guesswork to a closed attribution loop — and what the ROAS numbers looked like six weeks after.

2026-07-01

A mid-market e-commerce brand running across Baidu, Ocean Engine, and WeChat Ads had a familiar problem: three attribution reports, three different conversion totals, and a finance team that trusted none of them.

After integrating Retidal — one SDK, one event endpoint, one value ledger — the team had a single source of truth. Attribution fired on the correct last touch. Callbacks reached all three platforms on schedule. Budget guardrails prevented over-issuance of new-user coupons. Six weeks later: reported ROAS up 23% (same spend, better signal to bidding models), coupon redemption rate up 11%, and the CFO finally agreed to expand the budget.

*Full case study in preparation. Metrics are directional, based on early integration data.*

Reach. React. Reward. Return.

Let every ad dollar return like the tide.

15-minute demo — see one conversion travel through attribution, incentive, callback, and reconciliation in a single closed loop.

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