Why marketing is a tide, not a funnel
The funnel narrative has dominated growth thinking for two decades. But funnels are one-directional — and your users are not. The ones who left can come back, if there is gravity pulling them.
Read →Blog
Blog
Thinking on value loops, attribution, decisions, and incentives.
The engineering of callbacks: 42 platforms, one lesson
Baidu oCPC, Ocean Engine, Tencent GDT… every platform has a different callback protocol. But the principle is the same: retry, idempotency, dead-letter queue — none of them optional.
Read →Reach. React. Reward. Return.
Let every ad dollar return like the tide.
15-minute demo — see one conversion travel through attribution, incentive, callback, and reconciliation in a single closed loop.