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React

Audience Segmentation

Target the right users. Automatically.

Define audience segments using AND/OR condition trees against any event field, property, or aggregated counter. Segments evaluate at decision time — no batch jobs, no stale exports, no cross-tenant data leakage.

Core Capabilities

Condition Tree Builder

Combine event fields, property values, and real-time counters with AND/OR logic — no code, no SQL.

Real-Time Evaluation

Segment membership is resolved at decision time against live data — not a pre-computed list refreshed hourly.

Strict Tenant Isolation

Segment definitions and evaluations are scoped to a single projectId. Cross-tenant queries are rejected at the validation layer.

Reach. React. Reward. Return.

Let every ad dollar return like the tide.

15-minute demo — see one conversion travel through attribution, incentive, callback, and reconciliation in a single closed loop.