Attribution looks wrong

Symptom

Attribution looks wrong — the wrong channel, campaign, or click gets credit for a conversion, or attribution data appears to be missing entirely for a visitor you know clicked a link.

Likely causes

1. GET /s/{code} had already expired or was paused before the click (410), or the click never resolved through Retidal at all.

   bash

   curl -s -o /dev/null -w "%{http_code}\n" https://api.retidal.com/s/{code}
   # 410 means the link itself is the problem, not the attribution logic downstream

2. The event that should carry clickIds was sent without them, or after the attribution window had already closed.

   Console → Projects → Visitors → (select the visitor) — check the visitor’s attribution fields (short link, utmSource/utmMedium/utmCampaign, clickIds) for the click in question. The Links page’s per-link analytics only shows aggregate click counts and device breakdown, not individual visitors.

3. The underlying data is older than the 90-day retention window and its source rows have already been purged — this data cannot be recovered or recomputed, by design.

   Console → Projects → Decision funnel — a data-gap indicator for a date range this old confirms it is outside the 90-day window, not a bug.

Still stuck

If the click and attribution data are both within the retention window and still look wrong, see Decisioning not firing or the health checklist.